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An Atlanta based physician mixed ingredients together creating a new beverage a few years before the calendar flipped to the twentieth century. No one could have guessed that this invention would one day become a multinational industry worth billions of dollars. The name and design came about because the good Doctor liked the look of the third letter of the alphabet juxtaposed upon itself.

Coca-Cola history is rife with advertising slogans, campaigns, and artwork. Each generation added their own twist to the beloved drink's marketing story. From the original sprightly delivery boy to Santa Clause, from celebrities to polar bears, Coca-Cola has created a world of highly prized collectibles that are sought around the world.

The original creator of Coca-Cola's Santa Claus was Haddon Sundblom, who drew him drinking from the iconic bottle. This image was used consistently for more than 30 years, dating back to the 1930's. It still appears today on Christmas ornaments, billboards, signs, and other promotional material.

The soft drink from Atlanta and its red stripe have spawned many memorable slogans and jingles through the years. The Christmas advertisement with races singing together over the beverage, the computer generated polar bears and Santa toasting happy children with "The Friendliest Drink on Earth" are only a small percentage of the enduring images associated with the beverage.

Celebrities have also played an important role in selling Coca-Cola to the people of the world. From Charlie McCarthy to the celebrities of today, spokespeople (or animals) have appeared on many billboards for the company. Today's well-known spokes-animals are the polar bears. Introduced in 2003, the public fell instantly in love with the furry winter bears.

The vast amount of advertising that the company produced over the years has led to a huge amount of collectible material being available. Coca-Cola has become a product which transcends generations and has inspired many collectors. Die-hard collectors insist on signage from all eras to be in mint condition. There are even books published on the values of these hot collectibles.

If you are looking to start a collection, start small. Decide on one area or timeframe. Then, focus your efforts on finding items that fit your category. Use online auction sites and forum boards to meet other collectors to set up a support network. Scour flea markets and garage sales for hard to find Coca-Cola signs.

Coca-Cola has become a worldwide symbol of refreshment. The signs the company has used throughout its history represent the happy feeling that its loyal customers feel. Whatever the sign, it will be worth something to someone because it inspires happy emotions of friendship and refreshment.

Soda-Pop-Collectibles.com features hundreds of items stemming from Coca-Cola history as well as Pepsi and other soft drink makers. Browse hundreds of Coca-Cola signs of every size, shape, and type.