Criteria, Terms, Network - The Foundation of Real Estate Investing
In 2005, a bestselling book called The Millionaire Real Estate Investor was written by Gary Keller with Dave Jenks and Jay Papasan. The question is, because of the recent market changes of a buyers market from a sellers market do the principles laid out in the book still apply?
First, lets understand how the book was originally written. It was based on extensive research and interviews with over 120 millionaire real estate investors. Gary Keller's "how to" guide revealed the models, strategies and fundamental truths millionaires use to become wealthy through real estate investing. The basic model laid out were Criteria, Terms and Network.
Criteria: What you buy. Criteria is the basis that you come up with to determine the type of property that you are going to buy. This applies to a buyers market because there appears to be all type of opportunities available, but you still need to establish what you are looking for & how you are going to take advantage of the market conditions. Some investors will only work with condos, others only townhouses, others rehabs.These apply no matter what the market. The buyers market presents some new opportunities to consider.Are you going to focus on short sales, pre-foreclosures, foreclosures, auctions? With these situations presenting themselves more & moremaking them part of your criteria could provide great opportunities.
Terms: With interest rates remaining fairly low, and with the wave of the sub prime backlash, terms are even more important in the buyers market. Add to that the true evaluation of proper offer prices when overall prices are stagnant or declining. Simply taking the time to establish your own parameters to determine when a deal is a good deal & when a deal should be walked away from is critical in an emotion filled buyers market.
The third model is Network: Who helps you. This truly applies. Having a network of select relationships that know your criteria & that are able to feed you opportunities is essential. Imagine a well placed attorney that knows of pre-foreclosure proceedings or a Northern Virginia Real Estate Team that is intimately aware of a particular area or that is working in conjunction with a bank to dispose of Bank Owned / Foreclosure Northern Virginia Homes.
You see, the principle that the book laid out: "you make your money going into the deal, not going out" still applies. That is part of the why it is called a "Buyers Market". "You buy right and let the market do the work for you as opposed to buying less than right & hoping the market will save you".All of these areas still applies & answers a lot of the questions of what you'll buy, how you'll buy it & who will help you.
"Mastering these areas will give you the greatest chance for long term success & place you solidly on the path to becoming a Millionaire Real Estate Investor". This was sound advise when the book was written and remains sound advice today.
Robert Earl - Founder of The Earl of Real Estate Team is a Real Estate Entrepreneur & Real Estate Coach based in the Northern Virginia. The Earl of Real Estate Team loves working with Falls Church VA Real Estate, Condos, Townhomes & Homes for Sale
Published June 19th, 2007
Filed in Management, Marketing, Real Estate




